Monthly Archives: August 2016


All I Really Need to Know I Learned Surfing

– Take the first decent wave. The search for the BBD (bigger better deal) means you’re scared or caught up in perfection. Don’t waste your time in the water floating.


– You will wipe out, you will get water up your nose, your hair will look stupid, you will pick the wrong major, rack up credit card debt or marry the wrong person. It’s ok, there’s another wave right behind this one. Paddle back out and try again.


– Someone else will always be better than you and for a long time everyone else will be better than you. That’s ok, surf your own wave.


– Find a good teacher like Mary of Girl in the Curl, learn the basics, then go play. You don’t need an expert at your side all the time. You’ve got this.


– Try every day, even when it’s windy, cold, small, your friends can’t go, you’re tired, it’s crowded, there’s a shark – wait, I take that back. If there’s a shark, take a day off.


– If you show up in a sailor hat or mohawk, you better be good. When you call that much attention to yourself, be sure there’s something there to back it up.


– Share your waves. Every wave can be a party wave. There’s always room for one more. If you don’t share, people will give you unflattering nicknames and hate you forever.


– If Miniature George Hamilton is a total jerk, flip him off in your mind and move on. Do not under any circumstances say the F-word in front of your children because they will ask you every single day for the rest of your life if you’re going to stay it again.


– Do hard things. Surf big waves. Surf with people better than you and someday you’ll be those people.


– Wear flip-flops and get a pedicure even if you have man feet. Wear sunscreen to avoid matching your man feet with a face like a leather satchel.


– Carry waterproof paper and a pen in your wetsuit because all your best ideas will happen on the water.


– Find mentors in the water and watch them. Watch where they line up, watch which waves they take and which ones they pass. Watch how they ride the wave and how they end it. Hint: they are Hawaiian and never wearing a sailor hat.


– A sunset on the water will cure almost anything.


Build with word and trucks

How a Book Builds Your Personal Brand and Business

We’ve seen it happen so we know it’s true, but sometimes it can be tough to put your finger on a book’s ROI.

  • A book puts you head and shoulders above your contemporaries—you’ve done something impressive and, most importantly, tangible.
  • The act of putting together the direction and content shows you have something unique to say–you’re not just a garden variety consultant, financial planner, CPA, entrepreneur, wellness professional, coach, blogger, podcaster, etc.
  • Everyone understand the expertise a book demonstrates unlike another in the string of alphabet soup of designations following your name.
  • The cache of being an author in your field opens doors allowing you to increase the visibility of the stages you speak from, up level your clients, and raise your fees.
  • You’re now a media expert in your field, an author on that specific subject.
  • Authoring a book raises your profile among colleagues and complementary businesses opening opportunities not offered to others.
  • You own a spot in the office of everyone who bought or was given your book. Books don’t get thrown away. Your contact information is always easily found on the bookshelf.
  • Books serve as the jumping off point for seminars, workshops, courses, and retreats. The time and brain power serves as a base for a myriad of other revenue generating products and services.
  • You are now introduced as an author, not just another consultant, financial planner, CPA, entrepreneur, wellness professional, coach, blogger, podcaster, etc.


A book does all this for decades, literal decades. If the cover ages the book, update it and keep trucking. If you’re ready for some professional help becoming an author, contact us at 949 940-6832.


Book Coaching v. Ghostwriting on The Saas Business Podcast


I had a great time swapping thoughts with the insightful Ron Gaver, from SAAS Business Podcast. After talking through my journey from lawyer to ghostwriter with Ron, our conversation flowered into a more general discussion of the ghostwriting business and how to succeed as a writer.

Always one with the tough questions,  Ron asked what made me qualified to be a ghostwriter. My background is a little unique in the writing field; I have a degree in law, but I have found that the skills I learned in law school dovetail neatly into ghostwriting. I was trained to bring light to relevant details and focus on a single storyline that connected the salient information to the result I advocated–just like I do with books.

Ron also asked dove into the difference between book coaching and ghost writing. As a book coach, I help authors set goals for their books, outline the chapters, power through the writing deadlines, and review the finished product. As a ghostwriter, I spend some time talking with my authors, soaking up their experiences, ideas, and voice and then pen to paper and actually write the book.

Of course the discussion turned to publishing, the $10 million dollar question. Here’s a little primer on self-publishing, traditional publishing, and the ambiguous “hybrid” publishing.

Self-publishing is great for writers who want to use their book to network or create an image of expertise. The stigma against self-publishing is fading. It’s not the redheaded stepchild in the corner anymore. If done well, a self-published book is indistinguishable from a book that rolled right off the Penguin press.

Traditional publishing is ideal for writers who want to be on the NY Times bestseller list. Traditional publishers still dominate access to the big, brick-and-mortar distributors. They also have more marketing power.

Hybrid publishing is good for writers who want (and can subsidize) the best of both worlds. For the right price, a writer can get “traditional” treatment through a hybrid publisher, hit the best seller list, and keep much of the margin while selling the book.